by Ed Lallo/Louisiana Seafood News
New Orleans knows how to party – on a very big scale.
So, if you’re casting about Friday for a night of fun and fins, then the Audubon Nature Institute’s “Scales and Ales” is the place to be.
The Louisiana Seafood Promotion and Marketing Board is the title sponsor of the institute’s third annual educational and conservation event – with entertainment by local talent Papa Grows Funk and soul/funk band Mingo Fishtrap from Austin, TX.
Funds from the event are earmarked for the rescue, rehabilitation and release of stranded and injured sea turtles and marine mammals.
Held at the Audubon Aquarium of the Americas, the event is more than a great time sampling tasty treats from notable restaurants – such as Galatoire’s, Antoine’s Restaurant, Red Fish Grill, RioMar, Dish on Hayne, The Praline Connection, Huck Finn’s Café, Acme Oyster House, Corky’s Bar-B-Q and Camellia Grill.
More importantly, it lays the groundwork for a strong environmental partnership
The Louisiana Department of Wildlife and Fisheries, which includes the Louisiana Seafood Board, and the Audubon Nature Institute came together to communicate the conservation and fishery management roles of the two organizations – both of which are deeply involved in preserving the sea life along Louisiana’s coastline.
Great Working Relationship
“The department has always had a great working relationship with Audubon, especially in the rehabilitation of mammals and sea turtles that faced stressed situations,” said Rene LeBreton, of the Louisiana Department of Wildlife and Fisheries.
This relationship is now evolving to the next level.
Audubon is working closely with the state agency to develop a program that deals with a number of issues critical to Louisiana’s conservation efforts
Audubon – the number-one, tourist attraction in Louisiana – and the Department of Wildlife and Fisheries’ reputation for managing Louisiana’s resources are a winning combination, LeBreton believes.
“Our message is that we are not just an enforcement agency. We are so much more. We are heavily involved with research, wildlife management, and of course, the conservation of Louisiana’s precious natural resources.”
Getting the Message Out
This joint program has two target audiences: the Louisiana seafood buyer and the general public.
The Seafood Board’s role will be to communicate how the program benefits both, as well as let the world know how well Louisiana fisheries are managed.
“Education programs and conservation efforts will help strengthen our market, especially with the seafood buyer,” said LeBreton about the partnership’s importance.
The program also is part of a new strategy by the agency and the Louisiana Seafood Board to communicating to a variety of audiences how well Louisiana seafood is managed, and at the same time create an effective, traceable brand for the state’s distinct seafood.
“The partnership of two organizations caring deeply about Louisiana, its marine resources and its brand will have a direct positive affect on Louisiana’s vital fishing communities.”